3 the Hard Way is the most sophisticated project from Colorado Myrical that we've seen thus far. "...The consumption of music and television is so fast-paced nowadays,” Myrical said. “I figured, why not turn a musical release into something like a tv series release. 3 EPs 6 Videos 3 months.”
The anthology centers around three concepts: Hustle, Love, and Respect. “In the natural form of life you have to get yourself together first,” he told 303 Magazine in September. “There is no way for you to find any type of love if you’re not already together, so you have to go through the hustle first. Then, you get the love and then respect comes after that. Respect is going to come once you have all of that together."
Part 1, Hustle, is about getting to the money, taking care of business, and finding the luxury of stability. "I wanted it to showcase my more uptempo, street, party-like vibe, but with the message of getting to it—really buckling down and getting everything you planned on getting, then celebrating in those moments,” he explained.
As the second installment, Love embodied his soft side. “Music for me is REAL emotional so I wanted to show more of my commercial, more melodic, smooth type vibe. This project was geared more towards all the different forms of love—from fake love to lost love to real love—and me just really letting certain emotions go and touching on certain topics that most have never heard me touch on.”
Part three is called Respect. The ambition in Myrical’s lyricism and storytelling on the series finale emphasizes his skill and reminds us that he helped build the wave before anyone could even try to ride it. “I told myself that by the end of this chapter, I wanted people to respect me for the true artist I am.. and not jus another rapper.”
In 2004, Colorado Myrical formed Soulja Fam Entertainment with a group of friends, which evolved into what was known as the "Box Boyz". Myrical, TheyCallHimAP, Trev Rich (known then as Rockie), Pries, Young Tenner, LKeys, and G6 formed the alliance to showcase some of Denver’s youngest heavy-hitters of the time period. Over the last decade, each artist grew beyond the confines of the “box” and continue to build on their solid industry foundations.
Throughout the years, Colorado Myrical collaborated and performed with well-known artists like Trae Tha Truth, Yung Dro, OT Genasis, Young Buck, Scotty ATL, Twista, and Fabolous. Nevertheless, his catalogue is material proof of his legendary status as a true hometown hero in Denver. His name, at the very least, is a statement of commitment to his community. As one of Colorado's hottest artists with longevity, Myrical’s grind seems like it'll never stop. Watch the video for "Check" from 3 the Hard Way: Hustle below!